(Toronto, ON) – August 5, 2026 - The Canadian Automobile Dealers Association (CADA) today released its 2025 CADA Data Report, which examines Canada's franchised new-vehicle dealership industry. While new-vehicle sales increased by two per cent in 2025, the report reveals a broader picture of evolving consumer behaviour, rooted in economic uncertainty, trade-related supply variations and affordability pressures.
The report includes data from Statistics Canada, J.D. Power, NCM Associates, Canadian Black Book, DesRosiers Automotive Consultants and MNP.
"The increasingly volatile commercial and trade environment has introduced new uncertainty for dealers, manufacturers and consumers alike," said Tim Reuss, President and CEO of CADA. "Reliable market data helps businesses adapt, informs policymakers and highlights the significant economic contribution made by Canada's franchised new-vehicle dealers."
The report found that 1,897,055 new vehicles were sold in Canada in 2025, an increase of two per cent over the previous year. It also found the average amount financed for a new vehicle increased to $57,981, while hybrid vehicle registrations continued to rise and battery-electric vehicle registrations declined. Together, these findings reflect many of the trends shaping today's automotive retail market.
"Affordability is one of the defining themes across the automotive retail sector, and nearly every dataset in this report reflects that," said Charles Bernard, Chief Economist at CADA. "Elevated vehicle prices, financing costs and household budget pressures are prompting consumers to keep vehicles longer, focus more closely on monthly payments and seek greater value throughout the ownership experience."
As consumers continue to navigate a changing automotive market, the 2025 CADA Data Report provides the latest data on the trends shaping vehicle ownership, purchasing decisions and Canada's franchised new-vehicle dealership industry. The full 2025 CADA Data Report is available HERE.
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